Website Brief — Capeder Co

Phase 01: Research & Strategy

Before making any decisions on the look and feel of your website, we must get some basics addressed first. These questions will help us understand your brand strategy. In turn, you’ll revisit this to stay consistent and dedicated to the origin of why you started.

Why is a new website important to you and what outcomes do you want to see from this new website?

Should the website be a credibility piece, or will you want to generate leads from search results?

Roughly how many pages do you expect the site might have?

Will you be providing imagery and copy or are you looking for more help?

Are there any web design trends that you like? Feel free to share some of your favorite web pages here!

Is there any third-party integration needed? Examples may include a client portal or scheduling software.

Aside from communicating information, is there anything else the website will need to do?

What’s the purpose of this brief?

You just answered a handful of questions that summarize and get us thinking about your brand vision, goals, audience and competition. With a proper strategy, we’ll be better able to execute a website that converts.

Know Your Audience

Now that you have a solid foundation for what defines your brand, it’s time to explore who you want to serve. This is your dream client/customer. The best way to consider this audience is to condense it into a persona.

KEEP IN MIND

Once we complete the web design process, it’s up to you to familiarize yourself with the CMS and run your business on the web. There are excellent support guides, but if you still need design help or don’t have the time, we offer Web Maintenance and can discuss more later.